Brand Identity
BI
Growing Together
It shows the next-generation business strategy pursued by Modetour, ‘cooperation’ and ‘customer satisfaction’, and Modetour’s firm will to grow together through these.
The shape of the lime and green models intersecting symbolizes the strong relationship between Modetour and its various partners.
The existing CI of two hands clasped together is projected onto the heart shape. Green is a color that symbolizes harmony and balance, peace and hope, and depicts a bright future for the tourism industry.

Main Color
PANTONE 3278 C
HEX : #009C75 RGB : 0 156 117 CMYK : 99 0 69 0
PANTONE 346 C
HEX : #6EC197 RGB : 110 193 151 CMYK : 58 0 50 0
PANTONE 3278 C
HEX : #009C75 RGB : 0 156 117 CMYK : 99 0 69 0
PANTONE 381 C
HEX : #CFDB00 RGB : 207 219 0 CMYK : 25 0 98 0
PANTONE 7742 C
HEX : #26741E RGB : 38 116 30 CMYK : 71 5 100 45
Sub Color
K 100
Gray can be expressed from at least K45 to K80
PANTONE 456 C
HEX : #9F8A2D RGB : 159 138 45 CMYK : 45 45 95 0
PANTONE 429 C
HEX : #A7AAAC RGB : 167 170 172 CMYK : 0 0 0 45
Modetour Signature
Hangul logo horizontal.
English logo horizontal.
Hangul logo vertical.
English logo vertical.
Prohibited
to use provision
If you arbitrarily change the form or combination of BI, the unique image will be damaged, so you must use the standard form.
The examples below are cases where each element is used incorrectly, resulting in confusion in the image, so any similar method is not recommended.
Be careful not to use it.
When arbitrarily changing the position and angle of a symbol
When the combination ratio is arbitrarily changed
When using a random combination of symbols and logotypes
When using a white border
When giving a random effect
When using by changing the color
When using black or colored borders
When logo-based colors are used in the background
When the back color of the heart is used in the background
In case of lack of clarity
When used over complex graphic elements or images
When changing the font of the wordmark and using it in combination with a symbol
Brand Identity
BI
Modetour Font
The development of a font exclusive to Modetour is to express the brand's characteristics and vision through typefaces, and by using a consistent font in all visual communication media, it helps to form a consistent brand image, and in the long term, it is utilized as a communication tool to strengthen corporate competitiveness and establish identity.

Bold
Regular
Bold
Regular
All rights, including intellectual property rights, of Modetour are reserved.
It is located on the Modetour Network Co., Ltd.
Limited to personal non-commercial use
It is provided free of charge and cannot be sold for a fee.
Modetour fonts must be used as they are distributed and cannot be modified.